This ad represents transfer because It uses Drew Barrymore's name and picture in the ad but not a direct quote from her. It gets women to want to buy the mascara because Drew is in the picture so they think maybe she uses it too. Plus she looks very beautiful in the picture so that will make women want to buy it even more.
picture from bellasugar.com
Wednesday, November 11, 2009
Transfer
Posted by Kels at 7:53 AM
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1 comments:
Are you sure that's Drew Barrymore?
Good explanation, though.
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